Tag: customer engagement

Brand Engagement Measured On The Social Web

Earlier this week, Altimeter CEO & co-author of the marketing book Groundswell, Charlene Li, published a new report that features an analysis on the top 100 brands based on their level of engagement. With the new report & an online tool called …

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Listen To Your Customers. Did You Hear What I Said?

I know I’ve probably blogged about how you should listen to your customers enough times and one of the things that I’ve seen at the conferences and panels I’ve attended is how people are offering their advice on how they’ve succeeded and …

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