Playing Devil’s Advocate: You Don’t Have To Always Engage.

I know that I’ve been saying in several blog posts now that you should always engage with your customers.  But recently I felt that there’s nothing that is set in stone that warrants this being followed 100% of the time. Please don’t get me wrong…I think that having a healthy and valuable conversation with your… Continue reading Playing Devil’s Advocate: You Don’t Have To Always Engage.

Brand Engagement Measured On The Social Web

Earlier this week, Altimeter CEO & co-author of the marketing book Groundswell, Charlene Li, published a new report that features an analysis on the top 100 brands based on their level of engagement. With the new report & an online tool called ENGAGEMENTdb, Li provides us with some interesting insights on how some prestigious (and… Continue reading Brand Engagement Measured On The Social Web

Listen To Your Customers. Did You Hear What I Said?

I know I’ve probably blogged about how you should listen to your customers enough times and one of the things that I’ve seen at the conferences and panels I’ve attended is how people are offering their advice on how they’ve succeeded and steps you can take to improve your communication with your customers. At last week’s… Continue reading Listen To Your Customers. Did You Hear What I Said?