Facebook Risks Biting The Hand That Feeds It

Facebook CEO Mark Zuckerberg gives keynote address at the company's F8 developer conference in 2016.

Earlier this week, Facebook announced a major change in how its more than 2 billion users will experience the social network. It’s around the News Feed, the most recognizable and important part of the service, and the update wasn’t just a minor tweak to its algorithm — it was something much more significant. Facebook is… Continue reading Facebook Risks Biting The Hand That Feeds It

What CMOs Are Really Thinking About Search In The Realm of Digital Marketing

Leave it to chairman of one of the world’s largest agencies to tell it like it is when it comes to digital marketing in the eyes of a company’s Chief Marketing Officer (CMO). That’s exactly what Brian Fetherstonhaugh, Chairman & CEO of OgilvyOne Worldwide told a crowd of people during his panel session at the… Continue reading What CMOs Are Really Thinking About Search In The Realm of Digital Marketing

Economics can cause a shift in interactive strategy

With the current times, people are starting to shift their priorities and economic resources. As businesses seem to want to slim down their marketing efforts, one notable effect is the transition from print and traditional media to more online/interactive efforts. In a study by eMarketer.com and Epsilon, more than 6 out of 10 marketing officers… Continue reading Economics can cause a shift in interactive strategy