There’s way too many things going on with marketing these days. Whether it’s print advertising, broadcast, websites, emails, online advertising, banners, radio, or even social media, the hard task people are apparently coming across is just how do they make them synch together. Unfortunately it seems a majority of companies are still debating this since… Continue reading Silos Are For Farmers. Don’t Keep Your Marketing Programs In Them.
Everything related to campaigns and marketing programs are all required to answer the one crucial question: What is the return on investment (ROI)? What does this mean? It’s all about metrics and analytics. What statistical data can you provide to your team and your bosses to help justify why certain spending is necessary online. In… Continue reading Let’s Face It: We Don’t Know How To Optimize This Traffic.