The Power Behind A Sale Is With The Relationship In Real Life?

As shocking as this turns out, it appears that a recent eMarketer.com report has the role of the influencer not in the hands of the bloggers or the marketers, but rather the friends you associate with…in real life. Yes, that’s right. The study pretty much states what us online marketers have been saying the complete… Continue reading The Power Behind A Sale Is With The Relationship In Real Life?

Turning to the Internet for success during a recession – Part 3 – Online Advertising

This is a cross-blog post from Network Solution’s Solutions Are Power website that I guest wrote. Originally posted on SolutionsArePower.com on April 27, 2009. As with all typical marketing programs, companies feel that they must advertise in every medium in order to get the word out about their product. With the Internet, this is all done through… Continue reading Turning to the Internet for success during a recession – Part 3 – Online Advertising

Bookmarks for January 5th

These are my links for January 5th from 13:33 to 14:01: Seven Predictions for 2009 – eMarketer Despite Debate, Brands Find Value on Twitter – ClickZ 25 Signs You’ve Got a Strong SM Consultant or Agency » The Buzz Bin MarketingProfs Articles : This Email Doth Protest Too Much Disgruntled Facebook Employee? Probably Not.

Economics can cause a shift in interactive strategy

With the current times, people are starting to shift their priorities and economic resources. As businesses seem to want to slim down their marketing efforts, one notable effect is the transition from print and traditional media to more online/interactive efforts. In a study by eMarketer.com and Epsilon, more than 6 out of 10 marketing officers… Continue reading Economics can cause a shift in interactive strategy