Square Banks on Developer Platform to Woo Larger Sellers in March Upmarket

“The journey is one of peaks and valleys,” Carl Perry remarked, describing in a cautiously optimistic tone the progress made with the developer program he manages at Square. For more than six years, the commerce company has gradually opened more of itself up to third-party developers in a bid to bring its experience to more… Continue reading Square Banks on Developer Platform to Woo Larger Sellers in March Upmarket

The Secret to Innovation Rests With Knowing Thy Customers

As brands continue their quest to leverage the latest shiny object tech affords them, the question remains how adept companies are in really knowing how to best reach their customers. It turns out that less than half of all businesses are really mapping out their customer’s journey and understanding how to connect with them, but… Continue reading The Secret to Innovation Rests With Knowing Thy Customers