The Transformation of Online Advertising To Social Advertising

Recently I’ve started to delve into Facebook’s advertising platform. Initially it struck me a bit confusing as I tried to look at setting up a campaign. Normally if you were going to create a campaign, you’d focus on the keywords and your daily price on what you feel comfortable bidding on. But instead, Facebook’s ad… Continue reading The Transformation of Online Advertising To Social Advertising

Reaching a new audience with Facebook pages

So a while back I had established a new fan page on Facebook as a pseudo-experiment on social media for travel destinations. In the interest of full disclosure (for whatever it’s worth), I am employed at the Washington, DC CVB and responsible for their online marketing programs. Sure, typical programs could have been used like… Continue reading Reaching a new audience with Facebook pages