The Reset of Facebook

Facebook CEO Mark Zuckerberg on stage at the company's F8 developer conference in 2014. Photo credit: Ken Yeung/TheLetterTwo

Facebook once had the mantra “Move Fast and Break Things” which encouraged the development of tools and services at breakneck speeds. While it was retired in 2014, for more than a decade, it was something that the technology company believed in and that philosophy has helped lead Facebook to the success it has had since… Continue reading The Reset of Facebook

62% of Consumers Prefer Facebook Over Pinterest & Twitter As Their Social Commerce Channel

In the world of social, all the platforms are looking to one-up each other and show that it’s possible to monetize their service. Lately, that has evolved beyond simple advertising. And it’s apparent what you’re seeing now — earlier this month, it was said that there were signs Twitter would soon unveil its own shopping… Continue reading 62% of Consumers Prefer Facebook Over Pinterest & Twitter As Their Social Commerce Channel

The Transformation of Online Advertising To Social Advertising

Recently I’ve started to delve into Facebook’s advertising platform. Initially it struck me a bit confusing as I tried to look at setting up a campaign. Normally if you were going to create a campaign, you’d focus on the keywords and your daily price on what you feel comfortable bidding on. But instead, Facebook’s ad… Continue reading The Transformation of Online Advertising To Social Advertising