Facebook Going to Facebook

Mark Zuckerberg delivers the keynote address during Facebook's F8 developer conference in 2015. Photo credit: Ken Yeung/TheLetterTwo

In the Aaron Sorkin-created show “The West Wing”, there’s an episode in which fictional President Jed Bartlet (played by Martin Sheen) argues with his Chief-of-Staff Leo McGarry (the late-John Spencer) about stances on political issues — the latter wished Bartlet would be more aggressive about his positions. Ultimately they reach the conclusion that it’s time… Continue reading Facebook Going to Facebook

Klout’s Role in the Weaponization of Influence

At a Klout meetup in 2010, Ben Parr stands in front of his influencer score. Photo credit: Ken Yeung/TheLetterTwo.

For some, it’s considered to be the punch line to a joke, or just a vanity metric. For others, it’s a badge of honor — the dispensation of the “+K” that for years, bolstered their designation as being what has become an overplayed term: influencer. With such a polarizing service, it’s not surprising that the… Continue reading Klout’s Role in the Weaponization of Influence

Mark Zuckerberg Turns to Base, Pitches Continued Building as Way Forward

Facebook CEO Mark Zuckerberg gestures on stage during his keynote address at the company's F8 2018 developer conference. Photo credit: Facebook

It’s a typical tactic that politicians utilize when they want support for a proposal they’re pitching — hold a rally in a part of their constituency where they have strong backing from their base. But this isn’t always limited to those in elected office. Even though he says he hasn’t set his sights on the… Continue reading Mark Zuckerberg Turns to Base, Pitches Continued Building as Way Forward

Facebook’s Likely Message to Developers at F8: Hear Us Out

Mark Zuckerberg delivers the keynote address during Facebook's F8 developer conference in 2015. Photo credit: Ken Yeung/TheLetterTwo

Facebook’s F8 developer conference is right around the corner (May 1-2) and while the past few years have been more celebratory and designed to further modernize the company’s ecosystem, the 2018 edition will likely be a bit subdued. Weighing on people’s mind is the latest controversy plaguing Facebook namely, how it uses our data. Whether… Continue reading Facebook’s Likely Message to Developers at F8: Hear Us Out