Klout’s Role in the Weaponization of Influence

At a Klout meetup in 2010, Ben Parr stands in front of his influencer score. Photo credit: Ken Yeung/TheLetterTwo.

For some, it’s considered to be the punch line to a joke, or just a vanity metric. For others, it’s a badge of honor — the dispensation of the “+K” that for years, bolstered their designation as being what has become an overplayed term: influencer. With such a polarizing service, it’s not surprising that the… Continue reading Klout’s Role in the Weaponization of Influence

Mark Zuckerberg Turns to Base, Pitches Continued Building as Way Forward

Facebook CEO Mark Zuckerberg gestures on stage during his keynote address at the company's F8 2018 developer conference. Photo credit: Facebook

It’s a typical tactic that politicians utilize when they want support for a proposal they’re pitching — hold a rally in a part of their constituency where they have strong backing from their base. But this isn’t always limited to those in elected office. Even though he says he hasn’t set his sights on the… Continue reading Mark Zuckerberg Turns to Base, Pitches Continued Building as Way Forward

Facebook’s Likely Message to Developers at F8: Hear Us Out

Mark Zuckerberg delivers the keynote address during Facebook's F8 developer conference in 2015. Photo credit: Ken Yeung/TheLetterTwo

Facebook’s F8 developer conference is right around the corner (May 1-2) and while the past few years have been more celebratory and designed to further modernize the company’s ecosystem, the 2018 edition will likely be a bit subdued. Weighing on people’s mind is the latest controversy plaguing Facebook namely, how it uses our data. Whether… Continue reading Facebook’s Likely Message to Developers at F8: Hear Us Out

The Reset of Facebook

Facebook CEO Mark Zuckerberg on stage at the company's F8 developer conference in 2014. Photo credit: Ken Yeung/TheLetterTwo

Facebook once had the mantra “Move Fast and Break Things” which encouraged the development of tools and services at breakneck speeds. While it was retired in 2014, for more than a decade, it was something that the technology company believed in and that philosophy has helped lead Facebook to the success it has had since… Continue reading The Reset of Facebook