Adjusting Our Decisions: The Influencer Movement, Scores & People Who Decide It All

There’s been a lot of talk about influencers and how decisions are really made within the blogosphere. Finding influencers on the web has greatly changed how word of mouth campaigns are implemented over the past decade and now marketers are really interested in shaping our peers’ decision on buying their product. From an elementary standpoint,… Continue reading Adjusting Our Decisions: The Influencer Movement, Scores & People Who Decide It All

DISCOVERING YOUR INFLUENCER SERIES: Analyzing Your Influencers

In searching for your influencers, there’s probably one hidden gem that businesses may be overlooking. Most businesses may not have this readily available at their disposal and it’s not a specific software that you’ll need to have, but various companies are responsible for creating these tools for those who are social media savvy. What tool… Continue reading DISCOVERING YOUR INFLUENCER SERIES: Analyzing Your Influencers