No More Cash Cow: Google’s Dominance In Advertising May Be On Shaky Ground With Amazon’s Entry

Just a little more than a decade ago, an entrepreneur named Jeff Bezos started a company called Cadabra. It quickly became rebranded as Amazon focused on Web commerce. For the past few years, though, it’s been slowly evolving to a point where it’s becoming more media-focused and today is showing signs that it’s ready to… Continue reading No More Cash Cow: Google’s Dominance In Advertising May Be On Shaky Ground With Amazon’s Entry

The Transformation of Online Advertising To Social Advertising

Recently I’ve started to delve into Facebook’s advertising platform. Initially it struck me a bit confusing as I tried to look at setting up a campaign. Normally if you were going to create a campaign, you’d focus on the keywords and your daily price on what you feel comfortable bidding on. But instead, Facebook’s ad… Continue reading The Transformation of Online Advertising To Social Advertising