Blue Sky Factory: Getting Into The Inbox Without Selling Their Wares.

Ever since I’ve started reading Chris Brogan & Julien Smith’s Trust Agents, I’ve found myself more intrigued by what one email service provider and it’s founder have been doing that shapes the way we use the Internet. Trust Agents is all about bringing back human relationship and establishing a rapport with your customers so they’ll… Continue reading Blue Sky Factory: Getting Into The Inbox Without Selling Their Wares.

#FollowFriday – The Capital Innovators

This is a weekly series that I’m hoping to help add some more relevance to the #FollowFriday (what’s this?) Twitter activity that originally started through Lijit’s own Micah Baldwin to help connect Twitterers with one another. For this week’s selection, we’re jumping to the right coast of the United States to check out the awesome folks in the DC… Continue reading #FollowFriday – The Capital Innovators

Twitter can be used as a marketing tool

A lot of forums that I peruse that talk about social media and marketing have typically displayed a common question: “Can Twitter be used as an effective marketing tool?” I say that it can and it should be used. It’s just another way to form and shape the conversation people are having about you and… Continue reading Twitter can be used as a marketing tool