Technology can be a scary thing. No matter whether you’re trying to figure out ephemeral messaging apps like Snapchat, why you’d want to use a live-streaming service like Meerkat, or simply what’s your return on using Twitter, Facebook, and LinkedIn. But imagine how difficult it could be for corporate executives who want to try and control… Continue reading Charlene Li’s ‘The Engaged Leader’ Tells Executives How To Lead Without Fearing Social Technology
Earlier this week, Altimeter CEO & co-author of the marketing book Groundswell, Charlene Li, published a new report that features an analysis on the top 100 brands based on their level of engagement. With the new report & an online tool called ENGAGEMENTdb, Li provides us with some interesting insights on how some prestigious (and… Continue reading Brand Engagement Measured On The Social Web
Another great book has been written. “Groundswell”, written by Forrester Research social and technology gurus Charlene Li and Josh Bernoff is a phenomenol book that will help guide any company’s social media campaign and strategy. What’s great about this book is that they’ve incorporated the POST method into it. I first heard about this method… Continue reading Are you down with the “Groundswell”?