In some of the most recent blog posts that I’ve written here on The Digital Letter, the topic of conversation has revolved around influence. Whether it’s determining your influence on Twitter through Klout or just how you can find the influencers effectively through the Internet, on Twitter or through other countless ways, we’re always trying to determine how much… Continue reading Fast Company’s Not Getting Influencers. In Fact, They’re Pulling A Fast One.
In an earlier post, I talked about some of the resources on the web that you could look into as a starting point to help you find your influencers when you want to promote your “widgets”. What we’ve talked about thus far is how you can begin your search by using sites like AllTop, social… Continue reading DISCOVERING YOUR INFLUENCER SERIES: Twitter Me This
There are times when I’m working on a project and the best thing for its success is to reach out to people who might be interested in talking about it – these would be those with some considerable influence and could include bloggers, members of the press, celebrities or Subject Matter Experts. But for small… Continue reading DISCOVERING YOUR INFLUENCER SERIES: Seek & Ye Shall Find