In ‘Captivology’, Ben Parr Proves His Thesis Around Attention And Helps Us Understand The Factors That Drive It

We all seek to gain attention. Whether it be for ourselves or for a third-party company, brand, cause, or product, getting people to notice and shift their focus towards it is not exactly an exact science. As a reporter for┬áThe Next Web, I received numerous pitches from agencies and tech companies eager to get my… Continue reading In ‘Captivology’, Ben Parr Proves His Thesis Around Attention And Helps Us Understand The Factors That Drive It