Text Messaging: A powerful medium…if you follow through

If you have a mobile phone, you’re aware of text messaging – those wonderful 160 character messages that people can send to one another and for mass distribution of information. Mobile marketing is perhaps one of the best (but probably underused) methods of interactive marketing and with the introduction of microblogging applications like Brightkite, Twitter,… Continue reading Text Messaging: A powerful medium…if you follow through