Klout’s Role in the Weaponization of Influence

At a Klout meetup in 2010, Ben Parr stands in front of his influencer score. Photo credit: Ken Yeung/TheLetterTwo.

For some, it’s considered to be the punch line to a joke, or just a vanity metric. For others, it’s a badge of honor — the dispensation of the “+K” that for years, bolstered their designation as being what has become an overplayed term: influencer. With such a polarizing service, it’s not surprising that the… Continue reading Klout’s Role in the Weaponization of Influence

Buying & Selling On Empire Avenue: The Stock Market Approach To Influence

We all love playing the stock market. Here in Silicon Valley, companies love the stock market even more when their business begins the process of going public and getting ready for their Initial Public Offering (IPO). While a majority of people are probably interested in and have the capability of playing the stock market for… Continue reading Buying & Selling On Empire Avenue: The Stock Market Approach To Influence

SAS Bets Its’ Social Media Tool Can Predict Your Social Media Behavior

Last Monday, SAS, a leader in business intelligence and analytic services, announced that they were releasing a new social media monitoring tool in an already cluttered industry. With tools like Radian6, Biz360, Sysomos and ScoutLabs, the question on probably everyone’s mind was “will this succeed?”. Well from all accounts of what I’ve seen and heard,… Continue reading SAS Bets Its’ Social Media Tool Can Predict Your Social Media Behavior