‘Like, Comment, Subscribe’ Details YouTube’s Existential Struggles, Creator Frustrations

Many books have been written about tech’s biggest platforms. From Hatching Twitter to How to Turn Down a Billion Dollars, Elon Musk, Super Pumped, No Filter, and An Ugly Truth, deep reporting provides readers with an inside look into the influence of these firms. But one platform largely remained ignored by book authors, until now:… Continue reading ‘Like, Comment, Subscribe’ Details YouTube’s Existential Struggles, Creator Frustrations

DISCOVERING YOUR INFLUENCER SERIES: Analyzing Your Influencers

In searching for your influencers, there’s probably one hidden gem that businesses may be overlooking. Most businesses may not have this readily available at their disposal and it’s not a specific software that you’ll need to have, but various companies are responsible for creating these tools for those who are social media savvy. What tool… Continue reading DISCOVERING YOUR INFLUENCER SERIES: Analyzing Your Influencers

From “Solutions Are Power”: The Digital Coast’s List of Influencers Using Social Media.

This is a cross-blog post from Network Solution’s Solutions Are Power website that I guest wrote. Originally posted on SolutionsArePower.com on January 4, 2010. I’ve now spent a whole year here on the West Coast and have made a lot of new friends and connections…but there are some that really stand out and I’d like… Continue reading From “Solutions Are Power”: The Digital Coast’s List of Influencers Using Social Media.

Separating The Difference Between Influencers & Evangelists.

This question was first posed today on Twitter by Joann Peach during the Future of Influence Summit in San Francisco. Several people responded to her inquiry and here’s my take on it: no. I don’t think that influencers are the same as people you would consider to be champions or enthusiasts. Rather, let’s think of… Continue reading Separating The Difference Between Influencers & Evangelists.