South by Southwest Attendees: Organize!

The 2009 South by Southwest interactive (SXSWi) conference is rapidly approaching and this past weekend I had a crazy idea that I’d actually attend this year. Why? Because I’ve heard about some great networking parties that take place and that you basically have a great time. The keynotes and interviews were pretty interesting and one even… Continue reading South by Southwest Attendees: Organize!

Creatives are paid to be creative. Let them do their job.

I had been meaning to do a post on specific roles and how those folks in the web profession are being slowly invaded by outside influences (e.g. clients, other departments, consumers, etc.). Then lo’ and behold, there’s an online video that was embedded onto Kooji Creative that I found got straight to the point when… Continue reading Creatives are paid to be creative. Let them do their job.

Assembling your very own interactive dream team in-house

If you’ve got the capability and the plan (and I can’t stress this enough), then you might one day be daring enough to focus on creating your own little interactive dream team in-house as opposed to hiring an agency to handle your web campaigns either piecemeal or in totality. I’m not adverse to either method,… Continue reading Assembling your very own interactive dream team in-house

Defining the role of a Web Manager

What is a Web Manager? Probably also known as an eMarketing Manager, Interactive Marketing Manager, or perhaps anything else that makes it seem Internet savvy, this client-based position is rather open-ended, in my opinion. First of all, in the beginning days of the Internet, it would seem that a web manager would be responsible for… Continue reading Defining the role of a Web Manager