Social Media Analytics Demystified: Are You Looking At The Big Picture?

As with most, if not all, web marketing programs, people and businesses want to know whether something is succeeding and returning the right values and numbers to justify any attempt at marketing to their customers. In the world of social media, this is no different. For companies interested in executing social media campaigns, finding the… Continue reading Social Media Analytics Demystified: Are You Looking At The Big Picture?

From “Solutions Are Power”: The Digital Coast’s List of Influencers Using Social Media.

This is a cross-blog post from Network Solution’s Solutions Are Power website that I guest wrote. Originally posted on SolutionsArePower.com on January 4, 2010. I’ve now spent a whole year here on the West Coast and have made a lot of new friends and connections…but there are some that really stand out and I’d like… Continue reading From “Solutions Are Power”: The Digital Coast’s List of Influencers Using Social Media.

Bloggers may be influencers but don’t decide things for you

I write this blog post as a reaction to the Social Media Club Question of the Week in which they ask a simple question that requires something more than a blog post: Are bloggers responsible for getting the facts right? This isn’t necessarily a straightforward “yes” or “no” question because bloggers are supposed to be… Continue reading Bloggers may be influencers but don’t decide things for you

Just who are spammers trying to kid on Twitter?

If you’ve become quite popular on Twitter or happen to have a rather large gathering of people, then you might know the recent trend of people spoofing your name. A perfect example is what happened to Forrester Research Senior Analyst Jeremiah Owyang. A very popular Twitterer, Jeremiah has amassed a following of over 30,000 people… Continue reading Just who are spammers trying to kid on Twitter?