Are you looking to get into social media? Have you ever encountered in your work a struggle to get your boss to buy into a program that you know will work, but have to fight tooth and nails just to get them to simply understand what’s being said? If so, then I suggest you read… Continue reading Creating An Better Customer Relationship Through “Open Leadership”
Tag: Josh Bernoff
Are you down with the “Groundswell”?
Another great book has been written. “Groundswell”, written by Forrester Research social and technology gurus Charlene Li and Josh Bernoff is a phenomenol book that will help guide any company’s social media campaign and strategy. What’s great about this book is that they’ve incorporated the POST method into it. I first heard about this method… Continue reading Are you down with the “Groundswell”?