Are you looking to get into social media? Have you ever encountered in your work a struggle to get your boss to buy into a program that you know will work, but have to fight tooth and nails just to get them to simply understand what’s being said? If so, then I suggest you read… Continue reading Creating An Better Customer Relationship Through “Open Leadership”
Another great book has been written. “Groundswell”, written by Forrester Research social and technology gurus Charlene Li and Josh Bernoff is a phenomenol book that will help guide any company’s social media campaign and strategy. What’s great about this book is that they’ve incorporated the POST method into it. I first heard about this method… Continue reading Are you down with the “Groundswell”?