Creating Your Own Echo Chamber With The E2 Stream

We’ve all seen it. Companies are advertising on television or through their own websites and when they say they have a Facebook page or Twitter account, they’re taking you to that service. You’re no longer centralizing that conversation. It’s going to be impossible for you to tie it all back together. Wouldn’t your community managers… Continue reading Creating Your Own Echo Chamber With The E2 Stream

Groupon’s $3 Million Super Mistake That People Won’t Save Money On

The Super Bowl is one of the biggest commercial spotlights in all of advertising’s history. In the past couple of posts, I’ve written about commercial faux pas and interesting success stories in dealing with brands. However, who would have thought that on the heels of designer Kenneth Cole’s infamous tweet that there would be a… Continue reading Groupon’s $3 Million Super Mistake That People Won’t Save Money On

Network Solution’s GoGranny Lays The Smackdown Touchdown On GoDaddy

Tomorrow is the big day. It’s the day most people have been waiting for. It’s Super Bowl XLV and millions of people around the world tune in just for two different reasons: one for the game and others for the ads. That’s right, the ads. The commercials are very expensive to air during the game… Continue reading Network Solution’s GoGranny Lays The Smackdown Touchdown On GoDaddy

Social Media Blunders Like Kenneth Cole’s Shows The Jokes Really On Them

For those of us abreast on the world of social media, we’re aware of what happens in this industry and how we can make good news compared to what turns into bad news. In fact, you can tie it all back to what our parents told us about the Internet back in the day…be careful… Continue reading Social Media Blunders Like Kenneth Cole’s Shows The Jokes Really On Them