Klout’s Role in the Weaponization of Influence

At a Klout meetup in 2010, Ben Parr stands in front of his influencer score. Photo credit: Ken Yeung/TheLetterTwo.

For some, it’s considered to be the punch line to a joke, or just a vanity metric. For others, it’s a badge of honor — the dispensation of the “+K” that for years, bolstered their designation as being what has become an overplayed term: influencer. With such a polarizing service, it’s not surprising that the… Continue reading Klout’s Role in the Weaponization of Influence

Adjusting Our Decisions: The Influencer Movement, Scores & People Who Decide It All

There’s been a lot of talk about influencers and how decisions are really made within the blogosphere. Finding influencers on the web has greatly changed how word of mouth campaigns are implemented over the past decade and now marketers are really interested in shaping our peers’ decision on buying their product. From an elementary standpoint,… Continue reading Adjusting Our Decisions: The Influencer Movement, Scores & People Who Decide It All

Putting All Your Eggs In One Basket: How Will Klout Survive Twitter?

Last week, Mashable reported on Evan Williams announcement at the Web 2.0 Summit in San Francisco that they had their own version of Klout. And who’s surprised by that? After all, when you log into the Twitter, you can see that there are suggested follower lists (perhaps a better recommendation system than the infamous Suggested… Continue reading Putting All Your Eggs In One Basket: How Will Klout Survive Twitter?

Judging Your Klout After A Product Relies On Influencers & Then Goes Bust

About a month ago, I received an email from the influence metric company Klout that said that I was eligible for an exclusive Klout perk. What I received was an opportunity to get a sneak preview at a new show distributed by FOX called Lone Star and what this meant was that FOX would ship… Continue reading Judging Your Klout After A Product Relies On Influencers & Then Goes Bust