Klout’s Role in the Weaponization of Influence

At a Klout meetup in 2010, Ben Parr stands in front of his influencer score. Photo credit: Ken Yeung/TheLetterTwo.

For some, it’s considered to be the punch line to a joke, or just a vanity metric. For others, it’s a badge of honor — the dispensation of the “+K” that for years, bolstered their designation as being what has become an overplayed term: influencer. With such a polarizing service, it’s not surprising that the… Continue reading Klout’s Role in the Weaponization of Influence

Putting All Your Eggs In One Basket: How Will Klout Survive Twitter?

Last week, Mashable reported on Evan Williams announcement at the Web 2.0 Summit in San Francisco that they had their own version of Klout. And who’s surprised by that? After all, when you log into the Twitter, you can see that there are suggested follower lists (perhaps a better recommendation system than the infamous Suggested… Continue reading Putting All Your Eggs In One Basket: How Will Klout Survive Twitter?

Judging Your Klout After A Product Relies On Influencers & Then Goes Bust

About a month ago, I received an email from the influence metric company Klout that said that I was eligible for an exclusive Klout perk. What I received was an opportunity to get a sneak preview at a new show distributed by FOX called Lone Star and what this meant was that FOX would ship… Continue reading Judging Your Klout After A Product Relies On Influencers & Then Goes Bust

Klout Announces With Their New Site That The Revolution of Influence Has Begun

With social media, one of the hardest things for businesses to figure out is who is influential and who isn’t. Just because someone has a high number of followers or is more chatty on social networks like Twitter does not mean that they are automatically influential. On the contrary, it could be that someone with… Continue reading Klout Announces With Their New Site That The Revolution of Influence Has Begun