User-Generated Marketing Service Chute Acquired by Private Equity Firm ESW Capital

A few years ago, companies clamored for solutions to help them capitalize on free media, the content people were producing on social media and voicing their support or displeasure about a particular product or brand. Tools were created that would help marketing managers and customer service agents communicate back to these influencers and many have… Continue reading User-Generated Marketing Service Chute Acquired by Private Equity Firm ESW Capital

Echo’s New DIY Studio Service Aims To Enable Users To Create Branded Social Media ‘Experiences’

Social media engagement is certainly a program many brands and publishers have included in their marketing and public relations arsenal. However, for some, finding the right balance to create a proper environment that is seamless and native can be rather difficult. Does a business seek out developers to find ways to bring in feeds from… Continue reading Echo’s New DIY Studio Service Aims To Enable Users To Create Branded Social Media ‘Experiences’

Creating Your Own Echo Chamber With The E2 Stream

We’ve all seen it. Companies are advertising on television or through their own websites and when they say they have a Facebook page or Twitter account, they’re taking you to that service. You’re no longer centralizing that conversation. It’s going to be impossible for you to tie it all back together. Wouldn’t your community managers… Continue reading Creating Your Own Echo Chamber With The E2 Stream