Klout’s Role in the Weaponization of Influence

At a Klout meetup in 2010, Ben Parr stands in front of his influencer score. Photo credit: Ken Yeung/TheLetterTwo.

For some, it’s considered to be the punch line to a joke, or just a vanity metric. For others, it’s a badge of honor — the dispensation of the “+K” that for years, bolstered their designation as being what has become an overplayed term: influencer. With such a polarizing service, it’s not surprising that the… Continue reading Klout’s Role in the Weaponization of Influence

In ‘Intercom on Marketing’, Prioritize The Why Over The How

I’ve always had an affinity for marketing — it’s what I graduated with a degree in from university. And no matter whether I was working within interactive agencies, corporations, or even as a reporter for The Next Web and VentureBeat, I remained interested in how to help better connect people with technology and products. And there’s always something… Continue reading In ‘Intercom on Marketing’, Prioritize The Why Over The How

Keeping (or is it Kiip’ing?) Your Audience In Play Using Relevant Rewards

I’ll bet that you’ve played some sort of game on your phone, tablet device or even a laptop. And I’m betting that you’ve also probably played either Angry Birds or even Farmville. I’ll admit that I’ve placed the former, but what’s annoying is that on the Android marketplace, there Angry Birds version is filled with… Continue reading Keeping (or is it Kiip’ing?) Your Audience In Play Using Relevant Rewards

Social Media Analytics Demystified: Are You Looking At The Big Picture?

As with most, if not all, web marketing programs, people and businesses want to know whether something is succeeding and returning the right values and numbers to justify any attempt at marketing to their customers. In the world of social media, this is no different. For companies interested in executing social media campaigns, finding the… Continue reading Social Media Analytics Demystified: Are You Looking At The Big Picture?