Social Media Analytics Demystified: Creating Building Blocks For Measuring

In my last post, I spoke about the Social Media Analysis report produced by Altimeter Group’s Jeremiah Owyang and Web Analytics Demystfied’s John Lovett, wherein companies wishing to engage in social media analytics needed to make sure that their business objectives were tied in properly with what they wanted to analyze before they went off… Continue reading Social Media Analytics Demystified: Creating Building Blocks For Measuring