“Think Different”, Indeed. How The iPhone Changed The Rules of Communication Dramatically

The way we’re communicating with each other has changed a lot over the past few years, but nothing seems to have made us look at our communication on the go more than the introduction of the Apple iPhone. Since its introduction in 2007, the iPhone has made a huge dent in the handset market. In… Continue reading “Think Different”, Indeed. How The iPhone Changed The Rules of Communication Dramatically

Keeping (or is it Kiip’ing?) Your Audience In Play Using Relevant Rewards

I’ll bet that you’ve played some sort of game on your phone, tablet device or even a laptop. And I’m betting that you’ve also probably played either Angry Birds or even Farmville. I’ll admit that I’ve placed the former, but what’s annoying is that on the Android marketplace, there Angry Birds version is filled with… Continue reading Keeping (or is it Kiip’ing?) Your Audience In Play Using Relevant Rewards

Tips For Building A Mobile App & Why You Want To Have One

Chances are that you have a smartphone. And I’m not just talking about an iPhone, but also an Android device, Blackberry or even a Windows Phone. And you’re probably using it for something way more important than simply making a phone call. Just this weekend, Apple announced that it sold it’s 10 billionth app from… Continue reading Tips For Building A Mobile App & Why You Want To Have One

Building A Long-Term Brand Strategy With Mobile & Virtual Games

Earlier this week, I had a great conversation with my friend and founder of the MIX Agency, Vanessa Camones, at the Web 2.0 Expo here in San Francisco. During this conversation, we were speaking about a new company that was launched during the event that focused on building games across a variety of platforms. It… Continue reading Building A Long-Term Brand Strategy With Mobile & Virtual Games