Look Beyond Mobile To Put “New York” To Work

Earlier this week I happened to catch a commercial for VH1’s new reality show called New York Goes To Work where one of the former contestants on season one of Flavor of Love is out to try and do some form of work and if she does a good job, she’ll win $10,000, but not, she gets… Continue reading Look Beyond Mobile To Put “New York” To Work

Mobile usage isn’t the same for all in the US.

In a recent study published on eMarketer, it seems that the mobile usage in the United States isn’t as high as you might imagine it to be. According to the National Center for Health Statistics (NCHS), in 2007 only 15% of all households were wireless or mobile-only – with the adults constituting 13.7% of the… Continue reading Mobile usage isn’t the same for all in the US.

South by Southwest Attendees: Organize!

The 2009 South by Southwest interactive (SXSWi) conference is rapidly approaching and this past weekend I had a crazy idea that I’d actually attend this year. Why? Because I’ve heard about some great networking parties that take place and that you basically have a great time. The keynotes and interviews were pretty interesting and one even… Continue reading South by Southwest Attendees: Organize!

Text Messaging: A powerful medium…if you follow through

If you have a mobile phone, you’re aware of text messaging – those wonderful 160 character messages that people can send to one another and for mass distribution of information. Mobile marketing is perhaps one of the best (but probably underused) methods of interactive marketing and with the introduction of microblogging applications like Brightkite, Twitter,… Continue reading Text Messaging: A powerful medium…if you follow through