Everything related to campaigns and marketing programs are all required to answer the one crucial question: What is the return on investment (ROI)? What does this mean? It’s all about metrics and analytics. What statistical data can you provide to your team and your bosses to help justify why certain spending is necessary online. In… Continue reading Let’s Face It: We Don’t Know How To Optimize This Traffic.
I’ve always known that there is a difference between web analytic software. Whether you’re using WebTrends, HitWise, Coremetrics, Omniture, Google Analytics, or even LiveStats, there are definitely differences in how things are measured. But it’s surprising HOW much of a difference there is. Why am I blogging about this? We’ve been using LiveStats for the… Continue reading Do you know how many people visited your site? You do? According to who?