Fighting Online Advertising Fraud…

Becoming more prevalent in online advertising these days is click fraud. In an August 9, 2006 article on AdWeek.com, several leading advertisers are starting to insist that web publishers “provide audited metrics” within a year’s time. With fradulent impressions being registered by Yahoo! Search Marketing and Google AdWords, among others, this comes as no surprise… Continue reading Fighting Online Advertising Fraud…