No More Cash Cow: Google’s Dominance In Advertising May Be On Shaky Ground With Amazon’s Entry

Just a little more than a decade ago, an entrepreneur named Jeff Bezos started a company called Cadabra. It quickly became rebranded as Amazon focused on Web commerce. For the past few years, though, it’s been slowly evolving to a point where it’s becoming more media-focused and today is showing signs that it’s ready to… Continue reading No More Cash Cow: Google’s Dominance In Advertising May Be On Shaky Ground With Amazon’s Entry

Keeping (or is it Kiip’ing?) Your Audience In Play Using Relevant Rewards

I’ll bet that you’ve played some sort of game on your phone, tablet device or even a laptop. And I’m betting that you’ve also probably played either Angry Birds or even Farmville. I’ll admit that I’ve placed the former, but what’s annoying is that on the Android marketplace, there Angry Birds version is filled with… Continue reading Keeping (or is it Kiip’ing?) Your Audience In Play Using Relevant Rewards

Turning to the Internet for success during a recession – Part 3 – Online Advertising

This is a cross-blog post from Network Solution’s Solutions Are Power website that I guest wrote. Originally posted on SolutionsArePower.com on April 27, 2009. As with all typical marketing programs, companies feel that they must advertise in every medium in order to get the word out about their product. With the Internet, this is all done through… Continue reading Turning to the Internet for success during a recession – Part 3 – Online Advertising

SEO and Twitter just don’t mix.

Earlier today I received a tweet in my timeline from Adrian Chan who posed an interesting thought. If Twitter went the way of Google and decided to find a way to optimize tweets so that they could be found easier, how would we SEO them? Well I think that’s a wrong way for Twitter to… Continue reading SEO and Twitter just don’t mix.