Another great book has been written. “Groundswell”, written by Forrester Research social and technology gurus Charlene Li and Josh Bernoff is a phenomenol book that will help guide any company’s social media campaign and strategy. What’s great about this book is that they’ve incorporated the POST method into it. I first heard about this method… Continue reading Are you down with the “Groundswell”?
I just read The Key to Creating a Social Strategy written by Josh Bernoff with Charlene Li, Cynthia Pflaum, and Scott Wright and published through Forrester Research and I highly recommend it for at least some light reading. It delves into the whole concept of a “systematic approach to social strategy” and something that many… Continue reading Are you caring about your social life?