Spend more on crafting your copy than promoting it – more bang for your buck

According to the Search Engine Marketing Professional Organization (SEMPO), with respect to search engine marketing, nearly $13.5 billion was spent to promote sites and campaigns in 2008. Out of that $13.5 billion, 88% was spent on paid search ads alone and 11% was left to search engine optimization. Now does this seem like a logical… Continue reading Spend more on crafting your copy than promoting it – more bang for your buck