Throwing Out The Script: How Relationships Can Help Marketers Shape The Digital Age

Twitter, Facebook, Google+, Email, LinkedIn, Snapchat, Tumblr, WordPress, and YouTube … all tools belonging to the world of social media. For marketers and those in the communication space, these are services that we’re looking out for because it’s going to help spread our message to as many people as possible. But for a few marketers,… Continue reading Throwing Out The Script: How Relationships Can Help Marketers Shape The Digital Age

“The Burned-Out Blogger’s Guide” Is A Must-Read For PR Pros & Journalists To Create Good News

In my short, but rather busy life as a reporter for The Next Web, I’ve had many encounters with people involved in the public relations game. And while there were certainly good ones, sadly there were a small group that wasn’t up to par. Now, I’ll admit that I’m not a seasoned veteran like many… Continue reading “The Burned-Out Blogger’s Guide” Is A Must-Read For PR Pros & Journalists To Create Good News

Klout Announces With Their New Site That The Revolution of Influence Has Begun

With social media, one of the hardest things for businesses to figure out is who is influential and who isn’t. Just because someone has a high number of followers or is more chatty on social networks like Twitter does not mean that they are automatically influential. On the contrary, it could be that someone with… Continue reading Klout Announces With Their New Site That The Revolution of Influence Has Begun

Learning To Target Your Audience By Example.

There’s something to be said about trying new things. For me, I’ve been accustomed to working from behind the marketing realmn of it all. I have a marketing degree and am focused on pushing information out. But with me now being a social media strategist at Stage Two Consulting, I’m finding myself thrust into a… Continue reading Learning To Target Your Audience By Example.