The Secret to Innovation Rests With Knowing Thy Customers

As brands continue their quest to leverage the latest shiny object tech affords them, the question remains how adept companies are in really knowing how to best reach their customers. It turns out that less than half of all businesses are really mapping out their customer’s journey and understanding how to connect with them, but… Continue reading The Secret to Innovation Rests With Knowing Thy Customers

Study: Online videos may be conduits for viruses

As reported by the Associated Press in an article published today, there is a study done by the Georgia Tech Information Security Center about how malicious viruses can be spread through online videos. That’s right. No longer will you need to worry only about viruses being spread through zip files, jpeg/gif images, or documents sent… Continue reading Study: Online videos may be conduits for viruses

Study: Online Videos Don’t Get The Job Done

So I paraphrased the subject line that I found on AdWeek’s website. The real subject line reads “Online Video Fails to Satisfy, Study Says”. I still think mine may be more hilarious… Nevertheless, in an August 29 article in AdWeek, Prophis eResearch conducted a study and found that 46% of those surveyed said that they… Continue reading Study: Online Videos Don’t Get The Job Done