Turning to the Internet for success during a recession – Part 3 – Online Advertising

This is a cross-blog post from Network Solution’s Solutions Are Power website that I guest wrote. Originally posted on SolutionsArePower.com on April 27, 2009. As with all typical marketing programs, companies feel that they must advertise in every medium in order to get the word out about their product. With the Internet, this is all done through… Continue reading Turning to the Internet for success during a recession – Part 3 – Online Advertising

Searching for Hawaii — Part III

Unfortunately, if you’re beginning to learn how to do SEA, I would probably suggest starting out with Google AdWords instead of Yahoo! Search Marketing. While Yahoo! has a slightly larger network with regards to SEM, it’s not an easy user interface. For one, you can’t create the account yourself — you will need to physically… Continue reading Searching for Hawaii — Part III

Searching for Hawaii — Part II

You don’t necessarily need to pay hundreds or thousands for the latest software to help you with this SEA program. Although, may I suggest that you take a look at WordTracker and if you have budget for it, go ahead and get it. It’s what some of the great search marketing folks use to help… Continue reading Searching for Hawaii — Part II

Searching for Hawaii — Part I

From my experience, the amount for the SEA spend varies according to client and this is also true across geographical locations. There seems to be an unsupported trend that companies in Hawaii do not wish to spend substantial dollars for any online marketing program, while companies in Seattle or Chicago are willing to spend millions… Continue reading Searching for Hawaii — Part I