Google Challenges Amazon’s Product Search Dominance With New Shopping Graph

An illustration of Google's shopping guide feature the company announced at its 2021 developer conference. (Credit: Google)

Amid all the flurry of news Google announced at its 2021 I/O developer conference, one thing stood out to me: the launch of the Shopping Graph. The announcement may not be as glamorous as, say, Android 12, but its importance isn’t to be ignored. While Google is putting forth the full power of its search… Continue reading Google Challenges Amazon’s Product Search Dominance With New Shopping Graph

Google Searches For Keynote at SES. Twitter Could Have Told You That.

In attending the 2009 Search Engine Strategies conference in San Jose, it’s probably near impossible for you to talk about search marketing and strategies without uttering the G word: Google. That’s right…the 800 lb gorilla in the room plays quite heavily in the industry which is why it wasn’t surprising to hear that the SES… Continue reading Google Searches For Keynote at SES. Twitter Could Have Told You That.

SEO and Twitter just don’t mix.

Earlier today I received a tweet in my timeline from Adrian Chan who posed an interesting thought. If Twitter went the way of Google and decided to find a way to optimize tweets so that they could be found easier, how would we SEO them? Well I think that’s a wrong way for Twitter to… Continue reading SEO and Twitter just don’t mix.

Searching to be social

Yesterday was another great installment of the Silicon Valley/San Francisco chapter meeting of the Social Media Club. This night’s gala took place at the offices of Zannel, a mobile multimedia aggregation too – which we got to see the power of throughout the night. However, the topic of the evening was not about mobile marketing… Continue reading Searching to be social