Using all the tools at your disposal to listen.

If you’ve ever seen Gary Vaynerchuk in person or caught him online doing one of his Wine Library TV episodes on UStream or any other crazy antics, you’ll know that he pays attention to his customers. Period. Just catch him on UStream doing a random chat session and ask him some questions about wine and… Continue reading Using all the tools at your disposal to listen.

Keep your Ad Agencies Close, but Search Engines Closer

I happened to stumble over an article in a July 11 ClickZ newsletter earlier today and found the article somewhat impressive and noteworthy. It’s written by Kevin Lee and for those of you on the client side, this may be something to pay attention to, but is also applicable to those on the agency side…… Continue reading Keep your Ad Agencies Close, but Search Engines Closer