“If you don’t reach them on channels where they communicate, you’ll lose them,” Mikkel Svane told me in an interview three years ago. It was at that time when Zendesk’s chief executive detailed how the customer service and support landscape was changing. “You have to embrace all the platforms, but you have to find out… Continue reading Zendesk’s New Developer Platform Lets Brands Incorporate Customer Chat Support Into Apps
If you have a mobile phone, you’re aware of text messaging – those wonderful 160 character messages that people can send to one another and for mass distribution of information. Mobile marketing is perhaps one of the best (but probably underused) methods of interactive marketing and with the introduction of microblogging applications like Brightkite, Twitter,… Continue reading Text Messaging: A powerful medium…if you follow through
Over the past several weeks, hundreds of thousands, if not millions ofÂ people have become quite irritated over the service (or lack thereof) by their technology dealer: Twitter. Like a powerful drug, Twitter has made the masses go cold turkey almost immediately for the slow and reduced service that we were all once accustomed to.… Continue reading The mighty Twitter has fallen. Who shall rise to take its place?