Discovering The Social Marketing Compass To Help Chart Our Course Through Social Media

We’ve all become exposed to a slew of social media tools and services that businesses might be interested in pursuing. But are we simply suffering from the dreaded shiny metal object theory? How can we validate our programs to our bosses instead of being viewed as our company taking advantage of the “flavor of the… Continue reading Discovering The Social Marketing Compass To Help Chart Our Course Through Social Media

Getting paid to be social

So an article posted on Simply-Communicate.com talks about how a company in England is promoting the use of social media by its employees while the common trend is to shy away from it. What’s intriguing about this is that the company, BT, is asking its young graduates that they hire to spearhead this campaign. And… Continue reading Getting paid to be social