DISCOVERING YOUR INFLUENCER SERIES: Analyzing Your Influencers

In searching for your influencers, there’s probably one hidden gem that businesses may be overlooking. Most businesses may not have this readily available at their disposal and it’s not a specific software that you’ll need to have, but various companies are responsible for creating these tools for those who are social media savvy. What tool… Continue reading DISCOVERING YOUR INFLUENCER SERIES: Analyzing Your Influencers

Does Social Media Influence Travel Decisions?

A recent tweet by Nathan Kam, a PR executive on behalf of a tourism organization, asked whether social media played any part in the decision making process of determining where people stay, visit or what they do on their next vacation. My response? Yes, social media absolutely plays a big role in how people make… Continue reading Does Social Media Influence Travel Decisions?