User-Generated Marketing Service Chute Acquired by Private Equity Firm ESW Capital

A few years ago, companies clamored for solutions to help them capitalize on free media, the content people were producing on social media and voicing their support or displeasure about a particular product or brand. Tools were created that would help marketing managers and customer service agents communicate back to these influencers and many have… Continue reading User-Generated Marketing Service Chute Acquired by Private Equity Firm ESW Capital

Social Media Blunders Like Kenneth Cole’s Shows The Jokes Really On Them

For those of us abreast on the world of social media, we’re aware of what happens in this industry and how we can make good news compared to what turns into bad news. In fact, you can tie it all back to what our parents told us about the Internet back in the day…be careful… Continue reading Social Media Blunders Like Kenneth Cole’s Shows The Jokes Really On Them

Discovering The Social Marketing Compass To Help Chart Our Course Through Social Media

We’ve all become exposed to a slew of social media tools and services that businesses might be interested in pursuing. But are we simply suffering from the dreaded shiny metal object theory? How can we validate our programs to our bosses instead of being viewed as our company taking advantage of the “flavor of the… Continue reading Discovering The Social Marketing Compass To Help Chart Our Course Through Social Media

“Engage” Brings A Whole New Strategic Look On Social Media & Communication

Today I finished reading another book written by a serial author and social media influencer. The author is someone who is probably highly respected in the communication field and is also asked to speak on a variety of topics, including about how to become more human with your customers and putting a new perspective on… Continue reading “Engage” Brings A Whole New Strategic Look On Social Media & Communication