Facebook Going to Facebook

Mark Zuckerberg delivers the keynote address during Facebook's F8 developer conference in 2015. Photo credit: Ken Yeung/TheLetterTwo

In the Aaron Sorkin-created show “The West Wing”, there’s an episode in which fictional President Jed Bartlet (played by Martin Sheen) argues with his Chief-of-Staff Leo McGarry (the late-John Spencer) about stances on political issues — the latter wished Bartlet would be more aggressive about his positions. Ultimately they reach the conclusion that it’s time… Continue reading Facebook Going to Facebook

Facebook Risks Biting The Hand That Feeds It

Facebook CEO Mark Zuckerberg gives keynote address at the company's F8 developer conference in 2016.

Earlier this week, Facebook announced a major change in how its more than 2 billion users will experience the social network. It’s around the News Feed, the most recognizable and important part of the service, and the update wasn’t just a minor tweak to its algorithm — it was something much more significant. Facebook is… Continue reading Facebook Risks Biting The Hand That Feeds It

Echo’s New DIY Studio Service Aims To Enable Users To Create Branded Social Media ‘Experiences’

Social media engagement is certainly a program many brands and publishers have included in their marketing and public relations arsenal. However, for some, finding the right balance to create a proper environment that is seamless and native can be rather difficult. Does a business seek out developers to find ways to bring in feeds from… Continue reading Echo’s New DIY Studio Service Aims To Enable Users To Create Branded Social Media ‘Experiences’

End Business As Usual: It’s Not Enough To Have Customers. It’s Another To KNOW Them.

How do you view your customers? Do you go around and create print ads, schedule media buys, develop websites and hope people will buy your products? Are you going out of your way to figure out what the trends are and are you evolving with them? If not, then you’ve already doomed your business to… Continue reading End Business As Usual: It’s Not Enough To Have Customers. It’s Another To KNOW Them.