Earlier this week, Facebook announced a major change in how its more than 2 billion users will experience the social network. It’s around the News Feed, the most recognizable and important part of the service, and the update wasn’t just a minor tweak to its algorithm — it was something much more significant. Facebook is… Continue reading Facebook Risks Biting The Hand That Feeds It
Being here in Silicon Valley has made me remember from time to time that what happens here in this sheltered ecosystem is not always the same elsewhere around the country, let alone the world. The fact that we’ve probably adopted more usage of location-based services like Foursquare or Gowalla doesn’t mean that businesses in places… Continue reading Finally! Research Shows Just How Popular Twitter Is Beyond The “Cool Kids”
A while ago, I was sitting and talking to one of my co-workers and they asked me a simple, yet interesting question: “What benefit do we get for having a Facebook presence?” After being asked this question, I had to figure out the best way to respond. My common answer is that it depends on… Continue reading Are Facebook pages worth anything?
In a recent post on the Social Times, Nick O’Neill, a social media newshound (and whoÂ seems to be right up there with Mashable, TechCrunch, and Read/Write/Web in reporting great bits of news), has written that social networking sites will be “dead in two years“. That’s an interesting observation, but I think it’s going to take… Continue reading A marketer’s take on social networking’s mortality rate