A fad these days is for corporations to launch startup accelerators, a program designed to help legacy incumbents innovate. We’ve seen these initiatives sprout up time-and-time again, like with Orange, Samsung, and Qualcomm. And in Silicon Valley, independent ones like 500 Startups and Y Combinator are viewed as a badge of honor among entrepreneurs. In… Continue reading Snap Has a Startup Accelerator, but Who Really Benefits?
Social media engagement is certainly a program many brands and publishers have included in their marketing and public relations arsenal. However, for some, finding the right balance to create a proper environment that is seamless and native can be rather difficult. Does a business seek out developers to find ways to bring in feeds from… Continue reading Echo’s New DIY Studio Service Aims To Enable Users To Create Branded Social Media ‘Experiences’