Introspective: Three Years Later, Back On Steady Ground, And I’m Still Here

As I started to write more blog posts this month, I looked at my calendar and realized that it’s nearly three years since I’ve moved to San Francisco. So as a blogger may typically do, I decided to continue on with my introspective as I had done when I marked my 1 year anniversary and… Continue reading Introspective: Three Years Later, Back On Steady Ground, And I’m Still Here

Creating Your Own Echo Chamber With The E2 Stream

We’ve all seen it. Companies are advertising on television or through their own websites and when they say they have a Facebook page or Twitter account, they’re taking you to that service. You’re no longer centralizing that conversation. It’s going to be impossible for you to tie it all back together. Wouldn’t your community managers… Continue reading Creating Your Own Echo Chamber With The E2 Stream

Groupon’s $3 Million Super Mistake That People Won’t Save Money On

The Super Bowl is one of the biggest commercial spotlights in all of advertising’s history. In the past couple of posts, I’ve written about commercial faux pas and interesting success stories in dealing with brands. However, who would have thought that on the heels of designer Kenneth Cole’s infamous tweet that there would be a… Continue reading Groupon’s $3 Million Super Mistake That People Won’t Save Money On

Social Media Blunders Like Kenneth Cole’s Shows The Jokes Really On Them

For those of us abreast on the world of social media, we’re aware of what happens in this industry and how we can make good news compared to what turns into bad news. In fact, you can tie it all back to what our parents told us about the Internet back in the day…be careful… Continue reading Social Media Blunders Like Kenneth Cole’s Shows The Jokes Really On Them