Traveling Online: Making Your Destination More Interactive

A few months ago I found myself with an interesting strategic dilemma. I wanted to think more “outside of the box” and come up with more non-tactical executions for how to market products. The success I had with my UPS blog post resulted in an interesting conversation in the comments section on what UPS is… Continue reading Traveling Online: Making Your Destination More Interactive

Web marketing for tourists 2.0

So I was asked one day to speak to a group of graduate students from George Washington University about how we at the Washington, DC Convention & Tourism Corp. (WCTC) use our website to reach out to potential/future visitors and also to talk about Web 2.0 and its applications on tourism. I remember being asked… Continue reading Web marketing for tourists 2.0