In some of the most recent blog posts that I’ve written here on The Digital Letter, the topic of conversation has revolved around influence. Whether it’s determining your influence on Twitter through Klout or just how you can find the influencers effectively through the Internet, on Twitter or through other countless ways, we’re always trying to determine how much… Continue reading Fast Company’s Not Getting Influencers. In Fact, They’re Pulling A Fast One.
In an earlier post, I talked about some of the resources on the web that you could look into as a starting point to help you find your influencers when you want to promote your “widgets”. What we’ve talked about thus far is how you can begin your search by using sites like AllTop, social… Continue reading DISCOVERING YOUR INFLUENCER SERIES: Twitter Me This
We all want to know who in the industry is an influencer. It seems that the first place people may look to find folks to reach out to these days would be on Twitter. But how can you find out how influential these people are? One you probably rely on looking at their conversations and… Continue reading Finding Your Influence Is Just A Placebo. Edelman May Be Harvesting Your Data.