In my last post, I raised an interesting point about how one brand was not truly understanding how Twitter worked. And this has led me to write this follow-up post talking about what brands should expect to give to their customers. Just like the airline industry has started to implement “passenger bill of rights”, so… Continue reading The Social Media Bill of Rights for Customers
Tag: understanding social media
“Engage” Brings A Whole New Strategic Look On Social Media & Communication
Today I finished reading another book written by a serial author and social media influencer. The author is someone who is probably highly respected in the communication field and is also asked to speak on a variety of topics, including about how to become more human with your customers and putting a new perspective on… Continue reading “Engage” Brings A Whole New Strategic Look On Social Media & Communication