Discovering The Social Marketing Compass To Help Chart Our Course Through Social Media

We’ve all become exposed to a slew of social media tools and services that businesses might be interested in pursuing. But are we simply suffering from the dreaded shiny metal object theory? How can we validate our programs to our bosses instead of being viewed as our company taking advantage of the “flavor of the… Continue reading Discovering The Social Marketing Compass To Help Chart Our Course Through Social Media

“Engage” Brings A Whole New Strategic Look On Social Media & Communication

Today I finished reading another book written by a serial author and social media influencer. The author is someone who is probably highly respected in the communication field and is also asked to speak on a variety of topics, including about how to become more human with your customers and putting a new perspective on… Continue reading “Engage” Brings A Whole New Strategic Look On Social Media & Communication